This Privacy Policy explains how nmresearch.org.uk ("we", "us", or "our") collects, uses, and protects the personal information of visitors to our website. Nmresearch.org.uk operates as a casino review and comparison platform focused on the UK gambling market. As the data controller for this site, we are committed to handling your data responsibly and in full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using nmresearch.org.uk, you agree to the practices described in this policy, which was last updated in 2026.
Information We Collect
Information You Provide
- Your name and email address if you contact us directly via our contact form or email
- Any messages, queries, or feedback you voluntarily submit to the nmresearch.org.uk team
- Newsletter subscription preferences, if you opt in to receive updates from us
- Any other information you choose to share when communicating with us
Information Collected Automatically
- IP address and approximate geographic location (country/region level)
- Browser type, version, and operating system
- Pages visited on nmresearch.org.uk, time spent on each page, and navigation paths
- Referring URLs — the website or link that directed you to our site
- Device type (desktop, tablet, or mobile) and screen resolution
- Click interactions with affiliate links and outbound casino operator links
Cookies We Use
Nmresearch.org.uk uses cookies and similar tracking technologies to improve your browsing experience, analyse site traffic, and support our affiliate partnerships. You can manage your cookie preferences at any time through your browser settings or our on-site cookie consent tool.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core site functionality, including security features, page load management, and cookie consent preferences | Session / up to 12 months |
| Analytics | Collects anonymised data about how visitors interact with nmresearch.org.uk, used to improve content and navigation (e.g. Google Analytics) | Up to 24 months |
| Affiliate / Marketing | Tracks clicks on casino operator links and referral activity to attribute traffic to our affiliate partnerships with licensed UK operators | Up to 30 days |
| Preferences | Remembers user settings such as display preferences and previously dismissed notifications on nmresearch.org.uk | Up to 12 months |
| Third-Party | Set by external services (e.g. embedded video players or social sharing tools) that may appear on review pages | Varies by provider |
How We Use Your Data
- To deliver, maintain, and continuously improve content on nmresearch.org.uk, including casino reviews and bonus comparisons
- To respond to enquiries, feedback, or support requests you send to our team
- To analyse website traffic and user behaviour in order to enhance the quality and relevance of our reviews
- To track affiliate link performance and manage our relationships with licensed casino operators
- To send newsletter communications, where you have provided explicit consent to receive them
- To comply with applicable legal obligations under UK law
- To detect, prevent, and address technical issues or fraudulent activity on the site
Legal Bases for Processing
Under the UK GDPR, nmresearch.org.uk processes personal data on the following legal bases: consent, where you have actively opted in (for example, subscribing to our newsletter or accepting non-essential cookies); legitimate interests, where processing is necessary for purposes such as improving our services, monitoring site analytics, and managing affiliate tracking, provided those interests are not overridden by your rights and freedoms; and compliance with a legal obligation, where we are required to process data under applicable UK legislation. Where we rely on legitimate interests, we have assessed that the processing is proportionate and presents minimal privacy risk to our users.
Third Parties & Affiliate Links
Nmresearch.org.uk contains links to third-party casino operators, including licensed UK gambling platforms. When you click an affiliate link, you will be redirected to the relevant operator's website, and a cookie may be set to record that referral. We may earn a commission from operators when users register or deposit via our links. We also use third-party analytics providers, such as Google Analytics, to help us understand how visitors use nmresearch.org.uk. These providers may process data on servers outside the UK; where this occurs, we ensure appropriate safeguards are in place. We do not sell your personal data to any third party, and we are not responsible for the privacy practices of external operator websites.
Your Privacy Rights
- Right of Access: You may request a copy of the personal data nmresearch.org.uk holds about you
- Right to Rectification: You can ask us to correct any inaccurate or incomplete personal data
- Right to Erasure: You may request that we delete your personal data, subject to any legal retention obligations
- Right to Data Portability: Where applicable, you can request your data in a structured, machine-readable format
- Right to Object: You may object to processing based on legitimate interests or for direct marketing purposes
- Right to Restrict Processing: You can ask us to pause processing of your data in certain circumstances
- Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting prior lawful processing
To exercise any of these rights, please contact the nmresearch.org.uk team using the details provided in the Contact section below. We will respond to verified requests within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been handled unlawfully.
Data Security & Retention
Nmresearch.org.uk implements appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted data transmission via HTTPS and access controls for any stored personal information. We retain personal data only for as long as is necessary to fulfil the purposes set out in this policy, or as required by law. Contact form submissions and email correspondence are typically retained for up to 24 months. Analytics data is retained in accordance with the relevant provider's data retention settings. Once data is no longer needed, it is securely deleted or anonymised.
Contact
If you have any questions, concerns, or requests relating to this Privacy Policy or the way nmresearch.org.uk handles your personal data, please contact our team directly. You can reach us by email at [email protected] or by writing to our registered address as listed in the footer of the nmresearch.org.uk website. We take all privacy enquiries seriously and aim